Effective Brand Marketing for Startups

✹

Bridging brand and growth strategies to maximize results

↴

“Evelyn is a triple threat as a connector, creative, and enforcer. She not only cuts through excess and gets to the core of the idea, but can execute. I could not have gotten to where I am without her eagle eye.”

✷

- E.V.A, VP Series C Startup

Founder-Led Marketing

A Little About Me, Evelyn 👋

I’m an unconventional marketing leader and startup tinkerer driven by the thrill of problem solving and bringing innovative ideas to life. I’m a 3rd culture kid raised by a military dad and tiger mom–so I think it’s safe to say I know how to get things done in and outside of work. Speaking of, in my free time, I run marketing club and write a fitness newsletter.

➔

I’ve led fully integrated marketing initiatives for industry giants like Google and startups of all sizes (including my own). Now, I can quickly identify the right goals, help you avoid costly mistakes, and create marketing plans that prioritize high-impact initiatives aligned with your vision.

✹

Why Me

What I’m Good At.

↴

Strategy & Execution:

I do both.

My Network:

World-class specialists within arms-reach.

Problem Solving:

I uncover solutions—or find someone who can.

Ruthless Prioritization:

I quickly identify the critical priorities that align with your goals, stage, and size.

Efficiency–and Consistency:

I see the big picture. From business goals to the mix of marketing channels, I know how everything interconnects for maximum impact.

✎

Solutions

  • Actionable Insights

    Comprehensive Marketing Audit: Identify what’s working, what’s not–and find opportunities.

    Roadmap tailored to your scale, goals, and challenges. It streamlines marketing efforts and accelerates your success.

  • Effective Brand Strategy and Targeting

    Positioning: How to stand out in a crowded space

    Audience Development: Identify and prioritize your most important audiences

    Messaging Strategy: Nuanced messages designed to convert

  • Brand Identity Systems: A cohesive and memorable brand image

    Advertising campaigns: Impactful campaigns that drive results

    Sales Material: Create persuasive sales assets to boost conversions

    Investor decks: Make the strongest case for investment

  • Effective and Measurable Growth Plans

    The right channel-mix for your goals and audiences

    Maximize your budget

  • Item description

Key Clients

✶

✸

Icons

Google Shopping

Goldman Sachs

Startups

Web3 Clients

Series A / B

❉

✺

Health & Wellness

Sweaty Betty

Emerging Fitness App

Emerging

Boost My School

Olfactory NYC

Brand Strategy • Growth Marketing

Sample Results

➔

Work examples:

  • Successful Launches, Pivots and Rebrands: Generating revenue, press, investments, and more

  • Double Conversion Rates: Overhauled digital strategies that doubled ecommerce conversion rates

  • Sustained Growth: Achieved 30% MoM user acquisition, driving consistent and scalable growth

  • Secured Investments: Enabled significant VC investments through strategic messaging strategies

Services

❖

How I get it done: Integrated Marketing

  • 360° Audit

  • Brand Strategy

  • Messaging Strategy

  • Brand Identity

  • GTM Marketing Strategy

  • Event Planning